Founded 1928 in Sweden, ETON still is a synonym for quality and high standard finish. The brand is based on over 85 years of experience, innovative strength and extraordinary designs, which contributes to the personification of the brand and the association of the customers: designs, which whet the appetite for wearing shirts - apart from simple colors like blue and white. Along with the business line „Eton Collection“ the assortment is complemented by the casual line „Eton Green“ and a great selection of evening shirts. In addition Eton offers an extensive selection of accessoires such as ties, pocket squares, scarfs and jewelry.
ETON offers an even better shopping experience in its new boutique located next to Rituals.