Geox founder Italian wine-maker Mario Moretti Polegato got the idea for breathable shoes after a trek in the Nevada desert following a wine conference. Cutting holes in the soles of his sneakers to help his feet cool was the first step to a revolution in the sports and leisure footwear industries. The secret to the company's success that has won over Popes and pop stars alike is the unique technological edge.

You can find Geox next to UGG.




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