With Lacoste, Life is a Beautiful Sport
In 1933, Lacoste reveals its first polo. An icon is born.
The story of the crocodile brand is inseparable from that of its founder, René Lacoste, a passionate inventor and French tennis legend. Building on a strong heritage, every season sees Lacoste present its vision of French elegance inspired by sport: pieces worn on the courts and in the city for a thoroughly modern style. Lacoste innovates to offer freedom of movement with style for men, women and children. Season after season, as the family of products grows, the legend is consolidated: Lacoste becomes an iconic brand renowned for authenticity and savoir-faire. Currently in 120 countries, the brand continues to develop while staying true to its history and values. Lacoste’s new ambassador, Novak Djokovic, is the New Crocodile.
The Lacoste boutique is located next to Ecco.